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Jesse Love is a 16 year-old stock car racing driver from Menlo Park, California. He’s been racing since he was 5 years old and has won at every level he’s ever competed in. At 15, Jesse won the NASCAR ARCA Menards West Series Championship making him the youngest champion ever in a NASCAR series. Jesse is a student of the game, he’s passionate about what he does, and he’s committed to becoming the best driver he can be.

On July 24, 2021 Jesse became the first NASCAR driver to put an NFT on a race car. Cool Cat #903 has been on the car every race since.


A nonfungible token (NFT) is a unique, independently verifiable digital certificate of ownership built on a decentralized public ledger called a blockchain. 

This technology can be used in many different ways. In our case, we're using NFTs to tokenize a primary-tier (or PURRimary-tier) sponsorship of Jesse's 2022 race season. Instead of the sponsorship rights being offered exclusively to corporate sponsors, we are creating a new sponsorship tier and sharing the opportunity with race fans, collectors and the Cool Cats NFT community.



The Cool Cats are a community-centric NFT collection of 10,000 unique cartoon cats created by a ‘Catoonist’ called Clon. The Cool Cats team (Tom, Lynq, ELU, and Clon) built the foundation of what quickly became one of the top NFT projects of all-time and has brought together a community of fun, creative, talented, and supportive neighbors from all over the world.



Within the span of Jesse's racing career, nonfungible tokens (NFTs) will likely become part of our everyday lives. This new technology will impact everything from real estate to gaming, and we believe NFTs could play a major role in the future of Motorsports.

Sports are already a leading cultural force in the NFT space, and we think motorsports will be a perfect fit here. In most sports, teams represent a community of fans based on geographic location; in racing, they usually represent corporate sponsors.
The tokenization of a driver’s sponsorship will allow NFT communities and individual collectors to literally become part of the sport.


On September 8, 2021, Jesse became the first NASCAR driver to offer an NFT community-backed sponsorship of a race. Jesse’s first NFT, the "Jesse Love Gold Card”, helped fund his race at Bristol and gave 11 members of the Cool Cats NFT community the rights to put one of their own collectible NFTs on the #25 Mobil 1 Toyota Camry. 


We sold out within a day and more importantly, confirmed our proof of concept. With the support of Toyota, Mobil 1, JBL and Oakley, we're excited to take this concept to the next level for 2022.



Our goal is to deliver value to each individual collector, the cool cats community, race fans, and the entire NFT space.

- Redeemable IRL gifts from Jesse, Oakley, and JBL

- 1 in 333 chance to win a 2022 Toyota Camry delivered in person by Jesse *

- Collectible NFT Airdrops (2020 Rookie of the Year, Youngest NASCAR Champion)

- Mint Pass for future projects


Cool Cats Community:

(guaranteed upon sell out)

- Your own Cool Cat will be on Jesse's car from February to November 2022

- Chance for your cat to be prominently featured on Jesse's car.

- Cool Cats Community 2022 PURRimary-tier sponsorship  

- Media Coverage of this epic NFT community and sponsorship

- IRL meet ups across the United States at races



*** Toyota Camry giveaway contingent upon complete sell out of offering of 333 tokens. For continental US residents, Toyota Camry will be made available for pickup in the continental United States. For non US residents, a cryptocurrency equivalent will be awarded, less tax, title, and license.

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